Netflix closes in on 100 million subscribers as real life turns into House of Cards
Earlier today, Netflix released its earnings report for the quarter gone by and, suffice it to say, the streaming giant blew expectations completely out of the water across almost every significant metric.
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Over the last three months, Netflix posted revenue of $2.48 billion, marking an impressive 36% increase compared to the year-ago quarter. Even more impressive was the degree to which Netflix managed to increase its subscriber base. During the company’s Q4 of 2016, it added 1.93 million more subscribers in the U.S., easily besting analyst estimates of 1.38 million.
Internationally, Netflix’s performance was even more impressive, delivering 5.12 million new subscribers, far ahead of the 3.78 million figure anticipated by Wall St. analysts.
All told, Netflix now boasts nearly 94 million subscribers and should pass the 100 million threshold sooner rather than later. For the year gone by, Netflix’s subscriber tally increased by approximately 19 million. By way of contrast, Netflix in 2015 added 17.4 million new subscribers.
Without question, the streaming giant’s obsession with original content, not to mention its incredibly affordable monthly price point, have worked to make a Netflix subscription a no-brainer for many consumers.
“We are learning rapidly how best to match content with audience tastes around the world,” Netflix said in a letter to shareholders. “It is clear to us that high quality content travels well across borders. For instance, our global originals like Marvel’s Luke Cage, The Crown and season 3 of Black Mirror continue to generate excitement and excellent viewing all across the world.
“Similarly,” the letter continues, “Gilmore Girls: A Year in the Life debuted in the top 10 in every territory. Guillermo Del Toro’s Trollhunters, launched in December, is tracking to be our most-watched kids original and is performing particularly well in our newer territories.”
Netflix also boasted that it only began producing original programming in 2013 and that in 2016, five of the top 10 most searched TV shows were all Netflix original series.
You can check out Neflix’s letter to shareholders in its entirety over here.
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