Sting launches his own red wine

The organic farm is in Figline Valdarno, south of Florence

Sting is turning his hand to wine producing as he prepares to launch a red wine, from his own Italian estate, in the UK and US.

Around 30,000 bottles of wine will go on sale in September, according to estate manager Paolo Rossi.

A name has not yet been announced but it will be a 2007 vintage based on the Sangiovese grape, with a touch of Cabernet and Merlot.

The 57-year-old pop legend bought the estate in Tuscany in 1997.

"When I came here I wanted first of all to feed my family," Sting told local television station Rtv38.

"I also wanted to use agriculture with practices that would nourish the land and not deplete the land and so we went to traditional methods with farming."

The organic farm also produces honey, olive oil, fruit, vegetables and Tuscan salami.

The wine, along with other products, will also be available at a shop on the property.

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