If there's one thing you wished the video game industry had more of, what would it be? Though it's a tantalizing question with many answers, I'm willing to bet that the first thing that came to your mind wasn't "more movie-based games." However, that's exactly what came to the minds of executive producer of 300 Thomas Tull and dot-com guru Bert Ellis, who have managed to come up with $150 million in private equity to start Brash Entertainment.
The studio itself is reportedly focusing on publishing games based on major movie, book, and music licenses. The studio plans to outsource development across the world, and aims to become "one of the biggest game studios in the country." Ellis sums up his future contribution to the game industry:
The safest, most lucrative way to sell a videogame is in tandem with some kind of movie that is already heavily marketed.
Licensed games aren't a new thing by any means, but their prevalence continues to grow right along with the industry itself. The success of the industry, and the subsequent high amounts of revenue generated, will serve to draw in more and more investors that recognize a market not fully tapped. This will likely result in more money-grubbing and a flood of crap games by people who care for nothing but profit.
It's only a matter of time now before Richard Branson announces his entrance to the game industry. Oh, wait...
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